Creating digital illusions through the latest 3D virtual reality technologies
Interactive experiences are created by projecting images onto any surface, be it a table, a wall or the floor, amongst many others options, with the person concerned recognised with the help of a small observation camera. Projectors, LCD, TFT and plasma displays are all deployed.
These projection media can be applied in :
- shopping centres
- at fairs
- open-air events
- in the healthcare sector
- architectural contexts
- sporting events
- in edutainment
- as publicity
- promotional and other events
The advantages of the solutions propagated here:
- Attract visitors’ attention
- Arouse customer curiosity at the POS
- Catchy and impressive explanation of facts and solutions
- Create an appropriate mood; and change it if necessary
- Simple installation (projector, mirror, computer, camera, recognition unit, loudspeaker) through tried-and-tested individual components
- The mobile solution can be implemented quickly
- Backend for independent daily administration of all content and settings
- Connect to existing systems
- Tracking, analytics, reporting
Our observations show that visitors love it! This innovative medium invites viewers to act and involves them in the action. The magical interaction with a picture appeals to the senses and awakens emotions. Viewers become participants. Advertising messages are transmitted easily, with the memorising effect demonstrably higher than with conventional advertising media.
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